We’re thrilled to announce Fan Campaigns!
Fan Campaigns are a refreshed version of AMP’s promotional campaign tools, including Artist Audio Messages, Featured Tracks, Promote Single and Promote Show. With new campaign creation flows, and some exciting improvements, you’ll be able to set up your campaigns faster and easier than ever before.
Here are some of the new additions:
Quick and simple campaign creation flows
New “Recommended” category for Featured Tracks
365 day eligibility removed for Featured Tracks
Updated campaign performance pages
New sorting filters
Ability to download a CSV of your campaign’s performance data
With new modular flows for campaign creation, Artist Audio Messages, Featured Tracks, Promote Single and Promote Show have been reworked to make campaigns a more seamless experience. Whether you’re kicking off a new campaign or editing an existing one, you’ll be able to manage your campaigns much more quickly and efficiently.
One change we are introducing to the Featured Track tool is a new “Recommended” category. Using technology based off of successful previous Featured Track campaigns, we will now point you towards tracks that we’re predicting may be great candidates to be featured. If a track is not recommended, you will still be able to feature it, as long as it meets the requirements.
For the first time ever, we are lifting the 365 day eligibility window for Featured Tracks! Artists have long requested the ability to feature catalog tracks and not just new releases. We’ve heard your feedback and are very excited to announce you’ll now be able to feature any track in your catalog, as long as it meets the spin requirements and has not been featured before. As always, each individual artist profile will be able to feature up to 6 tracks per year.
In addition, we are offering a robust set of analytics in the new campaign performance pages. With the option of advanced sorting filters and the ability to download a CSV, you’ll be able to view performance data in more detail than ever before.
The ability to create campaigns has been a flagship feature of Pandora AMP for over a decade so we’re thrilled to offer a new and improved experience. We hope Fan Campaigns help you engage with your audience and reach more listeners than ever before!