USE Fan Campaigns to create artist audio messages, featured tracks, Promote singles and promote shows.

Fan Campaigns are a refreshed version of AMP’s promotional campaign tools, including Artist Audio Messages, Featured Tracks, Promote Single and Promote Show. With new campaign creation flows, and some exciting improvements, you’ll be able to set up your campaigns faster and easier than ever before. 

Here are some of the new additions: 

• Quick and simple campaign creation flows

• New “Recommended” category for Featured Tracks

• 365 day eligibility removed for Featured Tracks

• Updated campaign performance pages 

• New sorting filters

• Ability to download a CSV of your campaign’s performance data

With new modular flows for campaign creation, Artist Audio Messages, Featured Tracks, Promote Single and Promote Show have been reworked to make campaigns a more seamless experience. Whether you’re kicking off a new campaign or editing an existing one, you’ll be able to manage your campaigns much more quickly and efficiently.

One change we are introducing to the Featured Track tool is a new “Recommended” category. Using technology based off of successful previous Featured Track campaigns, we will now point you towards tracks that we’re predicting may be great candidates to be featured. If a track is not recommended, you will still be able to feature it, as long as it meets the requirements. 

For the first time ever, we are lifting the 365 day eligibility window for Featured Tracks! Artists have long requested the ability to feature catalog tracks and not just new releases. We’ve heard your feedback and are very excited to announce you’ll now be able to feature any track in your catalog, as long as it meets the spin requirements and has not been featured before. As always, each individual artist profile will be able to feature up to 6 tracks per year.

In addition, we are offering a robust set of analytics in the new campaign performance pages. With the option of advanced sorting filters and the ability to download a CSV, you’ll be able to view performance data in more detail than ever before. 

The ability to create campaigns has been a flagship feature of Pandora AMP for over a decade so we’re thrilled to offer a new and improved experience. We hope Fan Campaigns help you engage with your audience and reach more listeners than ever before!

PROMOTE SINGLE

The Promote Single tool creates a Campaign template that allows you to combine a Featured Track with an Artist Audio Message. Having two of our flagship features combined as one campaign can help you reach more listeners during the course of the campaign.

PROMOTE SHOW

The Promote Show tool creates a Campaign template that allows you to combine an Artist Audio Message with a ticketing link from our live event partners, Ticketmaster and Songkick. The Campaign will be automatically geotargeted to listeners in the region where the event is taking place, helping drive ticket sales.

AUTOMATIC SHOW NOTIFICATIONS

Automated show notifications make it even easier for you to promote your upcoming events. Using information provided by our live event partners, we target your fans to receive personalized notifications, banners, and emails alerting them of your upcoming shows - without any required action on your part!

SUCCESS STORIES

RESOURCES

Artist Audio Messages One-Sheet
Learn more about creating Artist Audio Messages.

Featured Tracks One-Sheet
Learn more about creating Featured Tracks.

Promote Single One-Sheet
Learn more about supporting your new music on Pandora.